This is what happens when you stop 'spraying and praying'


Hi Reader Jo (not her real name) came to me after applying for more than 100 jobs in three months. She was exhausted, demoralised, and questioning whether she belonged in communications anymore. She'd had just two interviews from all those applications, and never heard back from either of them. She didn't know what needed to change, but she knew she needed help. Jo had brilliant experience but was spraying and praying - applying for any vacancy with 'comms' in the title, hoping something...